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IRO


Parisian chic meets rock-n-roll in IRO, the French label founded in 2004 by brothers and music industry veterans Laurent and Arik Bitton.

IRO represents a female and modern silhouette which is a blend of a luxury and casual look. Aside with its passion for excellence and its sense of style, the brand aims at promoting its products’ design and quality, while remaining committed to its clients.

Open to the world, modern and connected, IRO has been developing a global presence since its creation, though the most selective distributors and its stores all over the world.

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