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Inspired by its Southern California origins, NSF provides a modern expression of American lifestyle, rich with textural detailing and sexy boyish charm. Founded in 2005 by Nick Friedberg, NSF has earned a loyal following for its clean aesthetic, understated cool and eminently wearable collections. NSF blends a relevant and directional attitude with soft comfort.

NSF is designed with a pointed ability to retool casual luxury. Women seek NSF for its independent spirit, quiet ease, and confident attitude. NSF redefines comfort and quality and expresses itself through its highly curated and inspired wash development. 

"Our approach has been to design what we love without worrying about whether or not it was going to be accepted."
- Jamie Haller, NSF Creative Director

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